Coming up with the idea to package the music from The Simpsons Movie in a donut case was a work of genius. For this one we went to the Far East, where injection moulded cases were printed with pink icing and coloured sprinkles. For good measure, the donut cases were infused with the smell of actual donuts. They came out brilliantly. This is usually the first thing people pick up when they come into the Modo office.