Modo were told by the group head of
purchasing at Universal that they were expecting to
see fines introduced for non eco friendly packaging.
There was not a brief, but it was part of the inspiration
that led to the development of the Act-Pac.
Always
looking into new packaging ideasm in 2003 Modo came across
a new material called Paperfoam, and started the development
of the Act-Pac. Modo
embarked on a process of tool design and prototypes that
lasted three years.
It
was clear early on that the trays would need to be machine
gluable in order to keep the costs down. We therefore
held early trials with prototypes on the same gluing machines
that place the plastic version of the tray at printers
in Germany and the UK.
In
the end, launching a product using a completely biodegradeable
material that can be injection moulded, Modo developed
a true alternative to the existing Digipack format. |
